Twisted x Iceland
Twisted and Iceland's range of ready-to-go meals
£1M+ in Product Sales
The ask and our answer
Twisted and Iceland came together to deliver Twisted's fusion food ethos to the real world and offer Twisted's 40 million+ audiences the opportunity to actually touch, experience, and taste the brand through an exclusive range of ready-to-go products.
From a Lasagne Filled Yorkshire Pudding to massive Footlong Pigs in Blankets, Twisted shuffled the culinary goalposts to create a host of mouth-watering fusion dishes that make food as fun, social and unserious as possible. AND, our collaboration caught the media’s attention, resulting in features in a host of media outlets including The Guardian, This Morning, Loose Women and The Sun.
Where we dropped it
