To help Fruit-tella become the treat of choice for Halloween, Craft Factory set out to launch a series packed full of tricks and treats and everything in between.

October became full of Spooky Sundays which saw Fruit-tella own the Halloween month, with new content being released each week, dedicated to giving parents and their children spooky inspiration for costumes, decorations and more.

And we even challenged influencers and creators to create their own fruit-tella inspired crafts, held in-stored activations and topped it off with a live-stream crafting session the day before the big day itself.