Aligning with the Moons Lunar Cycle to Launch Hendrick's Lunar Gin

Twisted and Hendrick’s paired up to drive awareness and consideration for Hendrick’s Limited Edition Lunar Gin, conceived under the influence of moonlight.

Taking advantage of the 950% YoY increase in cocktail recipe demand, Twisted created eight cocktail recipe videos that were crafted around the lunar cycle. Add some brand ambassadors to bring the campaign to life and a sprinkling of some incredible celestial facts, and just like that, we curated a cosmic collaboration between Twisted and Hendrick's Lunar Gin.