Pukka Pies

Pukka Pies for every mood through influencer-led social

Food & Bev

1.5M Reach

2.4M Impressions

40K Engagements

The ask and our answer

To celebrate Pie Week, we wanted to show the nation that any mood can be a pie mood, and whatever your pie mood looks like, Pukka has a delicious option for you.

Through a creator-led campaign, we worked with foodie-centric lifestyle influencers to reveal their 'Pie Mood'. From SJR Builders to Big John, we got creators, with a combined audience of 495.1K, to create their ultimate Pie Mood dinner - like a jalapeño mac and cheese, for when you’re in a fiery mood.

We even kitted them out in Pukka hoodies and beanies, and gave our audience a chance to win their own set.

See it come to life

What we brought

Jungle Social Jungle Social

Jungle Influencer Jungle Influencer

Jungle Media Jungle Media

Jungle Performance Jungle Performance

Where we dropped it

Instagram

More projects

Inch'sFrom URL to IRL: Inch’s cider’s social-first journeyFood & Bev

Four Nine Tea at FourTea at Four: Four Nine's original video podcastEntertainment

Four Nine EngagedEngaged: Incredible Women Sharing Their Extraordinary StoriesEntertainment

HeinzTwisted and Heinz Sandwich GoalsEntertainmentFood & Bev

RAFHelping RAF to Represent Modern BritainGovernment & Charity

Twisted The Hunger StageTwisted The Hunger StageEntertainmentFood & Bev

We’ve done it before. Now let’s do it for you.