Launching TikTok for Disney Store UK

BRIEF:
As part of our two-year partnership with Disney, we launched Disney Store UK’s TikTok channel to build a strong, engaged community with fun, creative, brand-safe content.

APPROACH:
We started with a bold announcement, putting Disney Store employees front and centre to keep content authentic and personal. Our always-on approach mixed behind-the-scenes magic with dynamic formats like Diaries, Checkout Series, Magic Hauls, and trend-led moments to keep storytelling fresh and engaging. Our work was recognised at SXSW, where our CEO was invited to speak with Disney about the power of localised social and community building.

See it come to lifeSee it come to life