Driving younger audiences for Clarins on social

BRIEF:
Clarins wanted to engage a younger audience through social media while staying true to its premium identity, building relevance with 30–40 year olds and reinforcing its position as a beauty authority.

APPROACH:
We developed a social-first strategy rooted in editorial-style visuals and trend-led formats to balance aspiration with approachability. Through high-quality studio shoots and tailored storytelling across Instagram and TikTok, we showcased the full Clarins range from serums to lip oils. Using live insights from Jungle iQ, we optimised every format, product, and placement to maximise engagement and reach among the target audience.

See it come to lifeSee it come to life