Twisted and Hendrick’s paired up to drive awareness and consideration for Hendrick’s Limited Edition Lunar Gin, conceived under the influence of moonlight.

Taking advantage of the 950% YoY increase in cocktail recipe demand, Twisted created eight cocktail recipe videos that were crafted around the lunar cycle. Add some brand ambassadors to bring the campaign to life and a sprinkling of some incredible celestial facts, and just like that, we curated a cosmic collaboration between Twisted and Hendrick's Lunar Gin.