Jungle Creations has announced the promotion of Siobhan McDade from Managing Director of Media to Chief Publishing Officer, following a standout year of growth for the company’s media division.
In her new role, Siobhan will lead Jungle’s publishing ecosystem into its next phase of growth. She will oversee audience expansion, monetisation strategy and commercial innovation across Jungle’s portfolio of media brands — Twisted, VT, Four Nine and Level Fitness — while driving the creation and sale of original IP.
Under Siobhan’s leadership, Jungle’s media business has seen revenues rise by 32% year on year, achieving record performance across core brands and introducing new diversified commercial models. Since joining Jungle in 2019 as Senior Brand Manager, and later serving as Managing Director, she has helped grow media audiences by more than 50%, while leading global collaborations with Disney, PepsiCo, Heineken and Kraft Heinz. Her work has earned recognition from Campaign’s Media Week Awards (Rising Star, 2022) and VideoWeek’s Leadership in Video Awards (2023).
Before joining Jungle Creations, Siobhan held roles at The Guardian and Not Actual Size, where she built a reputation for creative and commercially driven media strategy.
Commenting on the promotion, Melissa Chapman, CEO of Jungle Creations, said:
“Siobhan has played a huge role in building Jungle Creations’ media division into one of the most engaged publisher networks in the UK. Her deep understanding of audience behaviour and her ability to blend creativity with commercial strategy make her the perfect person to lead our publishing future. This move marks the next chapter in Jungle Creations’ evolution, and Siobhan’s leadership will be key to scaling our ecosystem globally.”
Siobhan McDade, Chief Publishing Officer at Jungle Creations, added:
“I’m delighted to step into this new role and continue driving our media brands forward. It’s been an incredible year for our publishing business. Our audiences are growing, engagement is stronger than ever, and we’re building new commercial models that turn creativity into long-term value. Jungle is entering a hugely exciting phase as we bring our ‘URL to IRL’ strategy to life across our brands, grow hyper-engaged communities and create IP that connects culture and commerce in new ways.”
About Jungle Creations
Jungle Creations is a global social and influencer agency driving growth for brands including PepsiCo, Disney, Heineken, Red Bull, Clarins and Superdrug.
Recognised as Creator’s Creator Marketing Agency of the Year and Best Large Agency at the UK Social Media Awards, Jungle delivers social, influencer, production and creative that builds communities and drives measurable results.
Our owned brands — Twisted, VT and Four Nine — reach 150 million followers and delivered over 7 billion views in 2024. So far this year, audiences have already watched more than 4 billion minutes of our content, turning cultural moments into commercial impact.
