How Brands Can Think and Act Like Creators
In the fast-moving world of social media, staying ahead takes more than showing up. For brands, the question is no longer how to follow trends but how to lead conversations and build communities that matter.
In a new episode of The Media Leader Podcast, Jungle Creations CEO Melissa Chapman shares how brands can evolve their social strategy and performance. Speaking with host Jack Benjamin, she breaks down what it means to be a social media agency built on publishing, influence, and results.
As a social and influencer agency, Jungle Creations partners with brands to connect with niche, engaged audiences across platforms like TikTok, Instagram, and YouTube. Melissa explores how performance is shifting from reach to relevance and why thinking like a creator is now key to long-term brand growth.
The episode also dives into Jungle’s creator-first mindset, the future of social and influencer marketing, and how Melissa’s recent ADHD diagnosis has shaped her approach to leadership and workplace culture.
You can listen to the full episode on The Media Leader website or tune in on Spotify, Apple, or Google Podcasts.
Podcast highlights include:
4:04 Melissa’s business strategy and leadership approach
15:41 Why community is more valuable than views
22:40 How brands can collaborate better with influencers
26:28 What brand safety looks like on social platforms
31:11 The future of influencer and creator marketing
43:50 Creating space for neurodiversity in media and marketing
